For 30 years, ILEA has been a valued and trusted partner in the events industry, an industry that generates over $200 billion for the global economy and supports over four million jobs.
ILEA Members are regarded as the very best in what they do, creating a powerful and influential community of event professionals around the world, working together to find new ways to communicate through the power of live events.
As our association continues to expand and engage, reaching new audiences and markets around the globe, the ILEA brand continues to evolve. We had a brand vision and story to tell our clients, colleagues, suppliers and partners. ILEA is a community of creative event professionals. A community that values creativity as part of our culture and our spirit. A community that is looking to the future with confidence and anticipation, and looking back at our achievements with pride.
We are telling the ILEA Story. An exciting and inspirational story. A story that talks of a future rich in opportunity and creativity. A story that we are proud to share with you.
OUR BRAND VISION
Our brand vision expresses our place in the world.
It captures our reason for being and defines our direction as a business, it is our road map. We must know clearly who we are, where we are going and where we aspire to be in the future.
Our strategy may change depending on a range of factors; but our brand vision never will.
We all need to believe in our vision, talkabout it, refer to it constantly and livewith it daily. If we do, our values and personality will come through to everyone else
Our brand vision is…
OUR BRAND VALUES
Our brand values are the set of principles that we believe in. Our values are truths which are the primary driving force behind our brand, our actions and our decisions.
The truths they stand for guide us through our organization’s communications, our marketing, our decisions, and most importantly, our relationships and connections with our audiences, vendors, prospects, and clients.
We need to tell people what our values mean to them and how they can share them.